What Is Online Marketing?
Internet website marketing is the art and science of selling products and services about digital networks, such as the internet and cellular phone networks. The art of online marketing involves finding the right online marketing mix of strategies that bring your target market and will translate into sales.
The science of internet website marketing is the research and analysis that goes into both choosing online marketing strategies to use and measuring the success of them strategies.
Online marketing includes Search Engine Optimization (SEO) and Sem (SEM). SEO is the process of fine-tuning your business website then it ranks higher in search engine result listings when your site visitors enter search terms that match your product offerings.
SEO is certainly free. Conversely, SEM is paid search marketing. For a (typically) pay-per-click fee, search engines such as Google will display your listing when a user enters a search using one of your keywords. SEARCH ENGINE MARKETING statistics can provide excellent feedback on the effectiveness of your advertisements. Such statistics include the click-through rate—the number of times your company ad has been clicked versus the number of times the website containing the ad has been viewed.
There are many styles of online advertising opportunities. One method is to use banner ads embedded right into web pages on the internet. Other myriad options include everything from interstitials through text ads. Interstitials are the web pages that seem to be just before or after an expected content page. These are the advertisement pages that come up as you page through content on a website. Also, different social media providers, such as Facebook, offer most of their advertising platforms.
Once you have built a subscriber message list of potential customers who may be interested in your products or services, e-mail marketing is a very effective way to get the message out. You can prevent your customers up to date with company news, upcoming events, and even special offerings. You can send out newsletters and customized product offerings specific to the customer’s needs.
Social media advertising networks such as Twitter, Facebook, LinkedIn, and Pinterest (to term a few) are all opportunities for marketing online. Social media is known as a conversation – it requires active participation rather than just posting promotions for your products or services.
Having a business blog is another way to help converse with your customers and keep them informed about your products or services. A good blog can be used to provide advice and get useful feedback. Microblogs are a subset of blogs — normally consisting of simple text updates sent by email, instant messaging, or Facebook.
Why You Need an Online Presence
Online marketing is becoming increasingly important to organizations of all types. In the past, internet marketing was something that local bricks-and-mortar businesses could justifiably ignore. It didn’t make sense that will waste time and money on online marketing when all your online business was local.
Now with increasing local search and individual’s new habit of searching on the internet first, it counts. Essentially, all businesses should include some online marketing in their internet marketing mix.
Aside from advertising online, your online reputation is very important, even if you do not conduct business over the internet — before a new user decides to patronize your business chances are they will check on line reviews, so building a reputation for quality and support service is very important. Unhappy customers are more likely to leave online reviews rather than satisfied ones, so having a strong reputation and plenty for positive online reviews is vital to business success nowadays in this digital world.